Argan Magic & OLIOLOGY PACKAGING REFRESH EXPLORE

I led a concept exploration to refresh the Argan Magic and OLIOLOGY packaging, modernizing the brands to drive trial while preserving core equity. The work focused on sharpening hierarchy for better shelf navigation, simplifying benefit messaging, and creating stronger standout in a crowded set. The visual direction balances salon-quality credibility with natural, ingredient-led cues—resulting in a flexible system that scales across SKUs and extends seamlessly into digital and e-commerce.